Search engine is constantly updated so marketers will have to increase their skills in order to continue with it. According to the report, 70% of the user clicks on search by SEO. Again, inbound leads (SEO) costs 61% less than the outbound leads (ads).
Now you understand SEO is the key to success, here are 11 SEO techniques that you must know in 2015.
1. Create content that will link to: The search engine algorithm has the biggest impact with the search engine despite all the changes in the inbound SEO link. On the other hand, other methods of link creation have changed. Linking from a high quality web site will not be possible with just your SEO. It will need referral traffic, which will sell more and increase the brand’s identity.
Incredible content that people want to share is still the main way to link earnings.
2. Co-Citation Link: Every time the search engine gets your website after your approval. It tells them that your company is on the same niche or subject. To get a link with Co-Citation, search the topic of your site with “best” or “top 10”.
For example: Top Ten Blue Wiz If you do not find your business in this search and you do not get your business, contact the publisher, and ask to add your partner to the list, be prepared for why and where your company will be added here. Summon them when they come up with a link.
3. Editorial Links: Editorial links are very powerful for your SEO because they refer to your company from other publications and are based on the topic of your site. They can also come from the Leadership Guest Post, which you publish on a third-party site.
The easiest way to get an ad tutorial is to create the best content that others will share with their readers. Another way is to post a guest in the form of a high-quality guest page. Prepare to create incredible content that will hardly be tested for votes before publishing.
Interview is another method to get an advertorial link.
4. Broken Link Building Method Here is another white hat link building method which is very effective. Here you are helping Publishers to create a broken link, which will be helpful for their readers. This will work only when your content becomes much stronger than lost content.
For this purpose, a site should be able to find a broken link that is compatible with your site. After that you will contact the webmaster with the link of the Broken link and recommend that your site is the option of this broken link. To find out more, read from broken blog-link link building article.
5. Link Reclamation This will help you find a brow link and get a fresh link and solve it with Publisher.
Examples: Find out the mentioned brands on your site, and ask the publisher to add a link.
Find out where your content is used without attribution, and request link to that person.
To automate this you can turn on Google Alert, whenever you mention your company name to email it. After that you can check whether they have linked to your site.
6. Link Outreach: It’s much like “old school” but still very strong. Find out websites that are relevant to your website, and collect their contact information from their site. Call them or email them politely. It works well if their business is slightly different from your business but the same readership can be shared.
7. Contesting Analysis: It is nothing new. Companies have been researching their competing website for many years. Apart from the back links and manually reviewed links of the competitor’s site, it is very valuable to keep. Then you can try to get the link from the same site you can outreach the link.
8. Paying attention to ROI instead of keyword ranking, though we all enjoy the results of search results ranking, this does not prove that your SEO has succeeded. For many keywords this is going to be one of the number despite no ROI possible. You have to pay attention to the metrics that bring convergence.
9. Create an SEO Strategy that maps to the audience: For the last several years we’ve lost most keywords from Google Analytics and other tools. It has become essential for SEO to come out of the old system and draw new approaches to attracting audience.
For this we must be mindful of the new keywords. Introduce marketers in a new way, and find out where SEO is successful in our SEO and how to make it better.
It’s been a long time before cluttering keywords on bad content and keeping it in a rack. Now the people who target your content are urgent, keywords will be relevant to the content. That is why content and SEO are tied to each other.
10. Search engines like Yahoo, Bing, and DuckDuckGo, optimized for Yahoo, Bing and others, can take at least a big piece of Google in 2016. Yahoo is dealing with Firefox’s default search engine, Safari Google, which is expected to end in 2016.
11. Mobile SEO Mobile is becoming more popular every year, after 2016, there must be a separate strategy for each website on mobile.Mobile should be the lion’s part of the 2016 SEO plan. But you have to be cautious as there are 68 percent traffic loss for configuration errors.